The 1% that make a difference...

The 1 Percent Brand is an electric media brand based out of California adding a creative touch to inspiration! From sports, art, entertainment and exclusive collaborations we bring value and motivation to life through the camera lens! Whether you’re working out of a gym or hustling in everyday life,  we create pathways of success.

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Our Story

We started 1 Percent out of  passion through basketball training. It began as a small private training inside the gym in Irvine, California. What started as only basketball training turned into much more as 1 Percent began growing a following for the video aspect of the brand, creating visuals for basketball players and other athletes. At that point, what started as 1% Performance split into two different entities, bringing The Hoop Hub Skills Academy into life which created a home for basketball athletes and developing The 1 Percent Brand which opened doors with media production. 


Our media team has connected with not only sports and entertainment, but real estate, modeling and other industries as well to promote others and their brands.. 1 Percent grew through filming/editing for featuring celebrities like A-Boogie With The Hoodie, Lamelo Ball, Daylyt, and other high profile people who push positivity.


Our vision has always been meant to  bring people together to inspire the world, and through our clothing brand we can definitely do that. Our signature phase "1 Percent" and our slogan "Be Better" resonates with all who have had an experience and look to improve, getting 1% Better every day!


Today, we receive requests from across the country, and are proud to partners to several influencers, sports venues, and businesses. We are always open to learning about new people and love hosting live demonstrations at local events and online.  


1 Percent is much more than a media brand - it's a way of life. 

Our brand is connected and applied in a variety of settings all over the world and we'll continue to provide high quality motivation to generations!





Matt Scott

Founder of 1 Percent Brand Inc.

For us, life and inspiration are one. 

Our mission is to focus on the three things most important to us.


We are dedicated to your creativity. Tell us what you're looking for, and we'll do our best to find it. 


We never settle for second best, and neither should you. We shop top quality, so you can too. 


We want to inspire every customer, and everyone they bring along for the ride.

“1 Percent is always there for me. They have truly inspired me to believe in myself!”

—  Name, Title